You gotta love Amber Mac (@ambermac). She’s written a book that all of us on the interweb can relate to – we all use social media tools, be they Facebook, Twitter, MySpace, etc. but are we using these tools and getting the most positive results?

Amber’s book Power Friending: Demystifying Social Media to Grow Your Business is a must read to help you get the best out of your social media campaigns and you can get a copy on Amazon here.

Recently, the guys over at LabRats.tv had Amber as a special guest on their videocast and she went through the top tips for using social media tools for individuals and businesses alike.

Amber’s Top Tips

1. Act Authentically
2. Be Consistent
3. Plan Ahead
4. Create A Social Media Policy
5. Embrace Criticism
6. Listen Well

For more – get the book !!

Side note – to get more from Amber, check her out on Leo Laporte’s TWIT Network every Tuesday at 1:30pm PST on the Net@Night Show. To keep up with the LabRats team, check ‘em out on the Canadian-based Buterscotch Network here.