Angry Birds – The Movie
You know you’ve played it on the iPhone – it’s addicting – even I, who don’t play too many games, have found myself submerged in a trance hurling Angry Birds through the sky. Well now there is talk of taking the hit game to the cinematic screen.
A report in Variety quotes the game’s makers, a Finnish company called Rovio, as saying they’ve been in discussions with Hollywood execs about creating a film around the game.
The game, which has been downloaded some 6.5 million times, features a cadre of colorful birds, flinging themselves into battle against a group of fat green pigs. In an effort to fuel the fire of speculation, Rovio has put together a few internet short films, the one below has seen more than 5 million views.
Angry Birds is the hot thing now, but will it still be relevant when/if a movie comes out? That is the question that Mikael Hed, CEO of Rovio answered during an Variety interview with, “…The challenge is to make sure the brand is relevant when the movie comes out…”
For a fantastic review of the Angry Birds app (iPhone and iPad), check out this post on Macgasm by my colleague Wayne Dixon (@waynedixon)
[hat tip - Marc Graser | Follow Rovio on Twitter @RovioMobile]