The Big Fella in the Middle is more than a huge factor on the basketball court – he’s dominating online as well.

In an interview as part of the Fast Company Influence Project, which I’m a part of as well – check me out here)….Shaq talks with reporter Mark Borden and discusses how he (Shaq) has capitalized on the social media to help positively further his personal brand.

Here are a couple of questions asked during the interview:

What’s made you realize Twitter was a good forum for you?

I really am just a big kid at heart. I am social, and try to be as accessible as possible, and within reality (and safety…. there are some crazy people out there!). Seriously, I try not to be above people, but among them. I was one of the first people on Twitter in 2008. It is a great way for me to be a wise guy, but also observe others. Plus, I do not sleep a lot, so I Tweet a lot at night!

I’m seeing some of the most innovative uses coming from people that combine the big three of social media–Facebook, Twitter, and YouTube. Do you think strategically about the various outlets and how to use them to complement each other?

Yes. All social media feeds each other. I really do not sit around trying to invent new ways to do it to be a genius. Sometimes I just have an idea, and I figure out how to make it work. I am somewhat of a tech geek. Please do not tell anyone though (LOL). Last year, I was in a really playful mood after a game one night. I started doing covers of songs like “Jessie’s Girl.”

You can follow Shaq on Twitter @the_real_shaq

For the rest of the interview click here.