One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media ? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits …
According to 1200 nonprofits surveyed:
Facebook is the number one used commercial social network by nonprofits. 86% said that they have a presence on Facebook, a 16% increase from 2009. However, nonprofits experienced a drop in their average community from 5,391 members in 2009 to 2,440 in 2010.
60% of Nonprofits are on Twitter as compared to 43% in 2009. Twitter’s average community size (i.e. number of followers) grew the fastest and by 627%. In 2009 nonprofits had an average of 286 followers. In 2010 nonprofits average close to 1800 followers.
LinkedIn (largely used by education institutions and professional associations) and YouTube usage remained steady over the last year. YouTube moved up slightly from 46.5% in 2009 to 48.1% in 2010, and LinkedIn stayed steady at 32.9% in 2009 and 33.1% this year.
Not surprisingly MySpace suffered a 45% drop in popularity. Use dropped from 26.1% in 2009 to 14.4% in 2010