In an effort to find a way to help eliminate paper cup consumption and, literally, reinvent the way we drink coffee. The BetaCup Competition was established.
For more background on the competition check out the BetaCup site here.
Also check out the following video talking about the overall goal of the project/competition itself.
Published: Starbucks Talks About the BetaCup – http://clicky.me/kvL
Starbucks Talks About the BetaCup http://bit.ly/bnX6xb
Published: Starbucks Talks About the BetaCup http://ht.ly/17MCCg