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Starbucks Talks About the BetaCup

In an effort to find a way to help eliminate paper cup consumption and, literally, reinvent the way we drink coffee. The BetaCup Competition was established.

Watch live streaming video from thebetacup at livestream.com

For more background on the competition check out the BetaCup site here.
Also check out the following video talking about the overall goal of the project/competition itself.

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James Hicks

James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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