WordPress-to-Lead provides small businesses that use WordPress as their primary web platform a way to add contacts and customers automatically to their Salesforce CRM.
In the past, WordPress users had to copy and paste leads into Salesforce. The new Salesforce WordPress plugin solves that issue by creating contact forms that send information directly to Salesforce.
Should be very cool and very useful users of both platforms.
Salesforce has also created a YouTube video showing the steps: