Jay-Z is in the building !!

Check out this phenomenal introspective from ABSOLUT Vodka called “NY-Z”. A new 15-minute documentary featuring the CEO himself, Jay-Z.

The documentary paints a rare portrait of the global hip-hop icon. With unprecedented access to Jay-Z the days and moments leading up to, and after, his legendary September 11th benefit concert at Madison Square Garden, Danny Clinch gives us an intimate glimpse into Jay-Z: his childhood, his motivation as an artist, his passion for music, and his muse, New York.

NY-Z kicks off the ABSOLUT Concert Series, a collaborative partnership between ABSOLUT and two New York icons: Jay-Z and Madison Square Garden.