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Get The Starbucks Barista Badge For Foursquare

Starting today you we users of Foursquare and addicts of Starbucks can share our love of each other with the new Barista badge in Foursquare.

“It’s where the intersection between digital and physical starts to get interesting,” said Chris Bruzzo, vice president of brand, content and online at Starbucks. “Starbucks loves that, because we’re always looking for that intersection, which we think is the evolution of social networks.”

Starbucks plans to use Foursquare data less for business intelligence and more for getting feedback about what customers like and do not like, Mr. Bruzzo said. Frequent customers will also get rewards.

Starbucks customers earn the barista badge after checking in to five separate shops. The coffee chain is still figuring out how to reward people for frequent visits.

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James Hicks

James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.

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