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Time To Get Your Drink On

by James Hicks on January 11, 2010
INFOtainment
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Heineken
Image by felix.triller via Flickr

CNNMoney.com reported today that Heineken announced plans to buy the beer operations of Mexico’s Fomento Económico Mexicano (Femsa) for about $7.6 billion, as the Dutch brewer moves to expand its operations in the Western Hemisphere.

The deal will give Heineken, which brews Amstel and other beers, control of Femsa’s key export brands, including Dos Equis, Tecate and Sol.

In total, this is about a $7.6 billion deal.

James Hicks
James is the Founder and Editor-in-Chief of HicksNewMedia, a Digital Publishing and Technology Consulting team providing effective and relevant solutions to individuals and businesses looking to more effective utilize the social interweb. Follow him on Twitter and on Facebook.
 
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