I absolutely LOVE this kinda stuff !!
on January 7th, a group of celebrities, well-known figures, and social entrepreneurs will attempt to climb to the summit of the 19,340 foot African peak, Mout Kilimanjaro. At every step of the way, they will upload pictures and videos, as well as tweet about their progress.
The goal here is awareness about the 1 billion people that don’t have full access to clean water, but it’s also a fundraiser. For every person that joins the Summit on the Summit Facebook Cause Page or watches a web video from the climbers, HP will donate $1 (100 liters of water). In addition, for every $1 someone donates, HP will match it, up to $25,000. Intel, PUR, the United Nations Foundation, and Eddie Bauer are also partners in the effort.
Some of the notable folk making the trek are Jessicia Biel, Lupe Fiasco, and Kenna.