Twitter Founder Ev Williams went on “The Oprah Winfrey Show” to talk about his San Francisco-based company, and in the process turned Twitter into THE must have tech tool.

Rich Greenfield, analyst with Pali Capital wrote this morning: “Oprah is more of a ‘movement’ than a TV personality or entertainer (and the movement is called ‘Live Your Best Life’). Consumers across the world listen and absorb whatever Oprah does/says and today she has begun to Twitter.” According to web site traffic monitoring service AlertSite, so far the Oprah Effect hasn’t brought down Twitter’s web site, even though there was a significant increase in the response time for the site.

If you missed it, here is the segment

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