Did you ever think the day would come where Starbucks would begin offering instant coffee?

Well, that day is here. Introducing the Starbucks Via Ready Brew coffees.

I’m on their early taste test team and should be getting my free samples in the mail this week – I’ll let you know my unbiased opinion.

If you’re a Starbucks coffee fan you’ll be interested to know that the company is putting some decent resources into marketing this new product. The online shopping experience is up, and you can buy product and tumblers today, there is also a Starbucks YouTube and Twitter feed (pulling out all the stops).

Check out this brief promo video the company posted on YouTube.

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