With soaring numbers of women resorting to cosmetic surgery to restore their looks, it is the perfect option for those who can’t face the knife.

But be warned, as its name suggests, it is not quite the invisible lift-me-up that most women are looking for.

This is the face bra, the latest ingenious device that promises to lift that troublesome sagging jaw line and tighten those tired jowls.

It follows in the footsteps of underwear that mimics the effect of buttock implants and tights that promise to create a whole new figure.

The face bra though claims to offer more permanent benefits than knickers that give a short term booty boost.

Not since Elaine the dizzy secretary on television’s Ally McBeal created her own face bra has there been such a bizarre beauty product. But creator Vicki Southard claims her own creation owes nothing to the screen device.

The secret of the ‘bra’ is said to be the minerals the user must soak the soft elastic cotton fabric in before application.

It is then held in place with Velcro straps and worn for 30 to 40 minutes at a time. The user is advised to ‘baste’ herself with minerals every 10 minutes for maximum effect. [via]

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