The Miller High Life folks had an interesting concept regarding Super Bowl advertising this year; instead of spending millions of dollars for 60 seconds, they thought they’d make a more lasting impression on the American consumer by showing a single 1 second commercial.

With all the alternative promotion they’re getting (like this post I’m writing), I’d have to say Miller has succeeded in their efforts.

Check the videos below for the spots that didn’t make the game.

Miller 1 second Super Bowl Commercials 1


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